Gotrade

Project Overview

This project focused on redesigning Gotrade’s referral program to improve discoverability, usability, and user motivation, addressing a high-value feature that lacked visibility and continuity. The case study highlights how strategic UX design can transform an underutilized referral flow into a scalable, growth-driven experience aligned with both user incentives and business goals.

My Approach

I approached the redesign with a focus on clarity, accessibility, and motivation. I added a persistent referral entry point to ensure continuity while retaining banners as a secondary discovery surface, and simplified the referral flow to reduce friction.

To drive engagement, I designed a tiered rewards system with visible progress indicators and real stock incentives, and made referral activity and rewards transparent and easy to track.

Key Features

• Refer & Earn entry point

• Tiered referral system with progress tracking

• Simple referral sharing (code & link)

• Transparent referral activity and rewards tracking

• In-app reward notifications

• Optional gamification concepts to boost engagement